Marketing & Creative Writing Assistant

Under the direction of the Associate Director of Marketing, the Marketing and Creative Writing Assistant is responsible for helping to market and promote Associated Students programs and events through creative writing and brand strategy. This may include, but not limited to, efforts in the following areas: the Conrad Prebys Aztec Student Union, Student Government, Aztec Recreation, Viejas Arena, Cal Coast Open Air Theatre, Mission Bay Aquatic Center, SDSU Children’s Center and more. Additionally, this person is responsible for the creation of student success stories and articles designed to help tell the “A.S. Story”.

This position also assists the professional marketing staff with social media content development and tracking, website updates/revisions, communications plans, data collection and market research, producing marketing materials, and other duties as assigned.

This position offers professional work experience that provides a broad range of skills to students who are pursuing marketing-related careers.

ESSENTIAL DUTIES & RESPONSIBILITIES

Primary Functions

Coordinates social media content and strategy for departmental social media sites
Develops regular articles and creative content for Associated Students’ programs, events and student highlights
Assists with marketing and promoting Associated Students’ programs and events across campus
Social Media oversight, management and strategy of A.S. social media channels
Utilizes analytics and metrics to identify campus trends and strategize marketing and promotions efforts
Assists with event photography, including photo taking, photo archiving and tracking
Assists with implementation of strategic marketing plan for A.S.
Assists with A.S. campus branding and telling the “A.S. Story”

Customer Service and Collaboration

Establishes and maintains positive working relationships with various A.S. and University departments

Safety

Ensures all operations are conducted with safety of staff and customers as first priority, and in accordance with the Injury and Illness Prevention Plan and other safety policies
Adheres to Associated Students’ Code of Safe Practices
Reports accidents to supervisor and reviews changes required to avoid reoccurrence.
Ensures proper documentation is completed for each accident (employee and/or non-employee) and forwards to supervisor
Reports maintenance problems and/or broken and unsafe equipment to the appropriate party immediately

QUALIFICATIONS

Minimum & Preferred Requirements

Education:

Must be currently enrolled at San Diego State University, taking a minimum of 6 units
Journalism, Business Management or Marketing majors preferred

Experience:

Creative writing experience required
Proficient computer skills utilizing MS Word and Excel required
Marketing, promotions, public speaking, and social media experience preferred
Proficient in Adobe Creative Suite preferred

License & Certification:

Must have current valid CA Driver’s License and insurance

Trainings:

Must complete Gender Awareness training within 30 days of hire
Golf Cart Training

PERFORMANCE EXPECTATIONS

Create a strategic plan outlining how to use social media outlets effectively to reach marketing goals
Learn and execute new media strategy that provides effective marketing for business outlets, service outlets and student organizations
Work with student videographers to create and develop photo and video content
Must be capable of maintaining positive working relationships with students, staff and faculty
Must be able to exercise tact and exhibit sound professional judgment
Strong organizational skills required. Must be able to follow oral and written directions and follow projects through to completion

KNOWLEDGE, SKILLS & ABILITIES

Excellent interpersonal skills; ability to relate and communicate effectively with a diverse population of students, staff, faculty, colleagues and guests
Must have strong English language skills and the ability to read, write and verbally communicate at a level appropriate to the duties of the position
Ability to operate a computer, proficiency with Microsoft Office Suite (i.e. Word, Excel, PowerPoint) and ability to learn and utilize new software programs
Ability and knowhow working with social media sites including, but not limited to, Facebook, Twitter, Instagram, Snapchat and YouTube

SCHEDULE & WORKING CONDITIONS

This is a part-time position. Must be able to work 10-15 hours per week including occasional evenings and weekends as needed; employee schedules vary according to business needs.

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While working indoors, the lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by dust, etc. Work is generally performed within an office environment, with standard office equipment available.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Physical requirements include but are not limited to: walking, walking over rough or uneven surfaces, bending, stooping, climbing, and working in confined space, lifting, pushing, pulling and carrying loads.

RELATIONSHIPS

Inside the Organization:

Reports to the Associate Director of Marketing
Interacts with full-time and part-time A.S. employees
Interacts with A.S. student volunteers